Complete creative development of an ‘advocacy’ styled mass market campaign across a broad range of traditional and digital media. Creative direction of all photographic, copy and creative content. A distinct departure from generic education messages used by competitor providers. A move towards specific messages that reposition tertiary education in terms of high quality career achievement and global employment opportunities as expressed by real life graduates who are ‘living the dream’.

Presence: National
Target: Mass market direct consumer and influencer demographics
Client: University of Canterbury

Creative Director: Gail Anderson
Art Director: Alaina Rhind
Account Direction: Tim Thomas and Jasmine Harris