Complete development of a ‘transition’ campaign which referenced the 2005-07 creative concept and evolved to a heightened next stage of message delivery and media placement.  Creative direction of all photographic, copy and creative content. This campaign formed the foundation of a creative departure from generic education messages used by University of Canterbury’s previous advertising agency. A series of 15 second TVC’s were also produced in order to deploy a dynamic use of national media.

Presence: National
Target: Mass market direct consumer and influencer demographics
Client: University of Canterbury

Creative Director: Gail Anderson
Art Director: Alaina Rhind
Account Direction: Tim Thomas