The complete development of all brand and communication requirements including name, positioning statement, logo icon, signage, packaging and external communications including advertising, product catalogues, etc. Transquip is an organisation that primarily does business with other business, and not to the general public. Much of the products and services offered are industrial and very specialised, therefore the brand required a strong and highly memorable identity for a high level of consumer recall. This ongoing project continues to evolve as market presence increases, as does consumer activity.

Presence: National
Target: Niche market
Client: Transquip, Christchurch

Creative Director: Andrew Gilmore
Art Director: Alaina Rhind and Caroline Lovie
Account Direction: Tim Thomas and Jasmine Harris