After many years experience in the local and international marketplace building a highly professional photography business, Tandem Photography required a new identity to reposition the company. The objective was simple: to better reflect the business as a well established, multi-disciplined photography company providing high-end wedding, commercial and portrait services.

After presenting several creative options, Tandem chose to pursue the above direction because it best summed up "who we are, and we knew it had the ability to provide variety, flexibility and diversity for growth and delivery of the message” Katherine Williams, Tandem Photography.
 

Presence: National
Target: Mass market
Client: Tandem Photography

Creative Director: Andrew Gilmore
Art Director: Andrew Gilmore
Account Direction: Tim Thomas