New Zealand wide, 37 advertising agencies put their hat in the ring for the opportunity to work with SPARC including AMG. Our vast experience in the area of national and global sports marketing struck a chord resulting in the offer of a three year partnership to work with the Ministry of Sport and Recreation (SPARC) in the pursuit of goals outlined in their six year strategy. Naturally we are delighted to have this fantastic opportunity and we’re looking forward to having a great excuse to dash up to Wellington on a regular occasion.

‘The response we received from the SPARC marketing team was very flattering. Our team worked like a finely tuned instrument in developing a very comprehensive pitch document. It was a truly collaborative process, with a superb result’, says Gail Anderson, MD & CD of AMG.
 

Presence: National
Target: Mass market
Client: SPARC

Creative Director: Gail Anderson and Alaina Rhind
Art Director: Alaina Rhind
Account Direction: Tim Thomas