Building upon campaigns developed in 2007 and 2008, we continued our long-term sponsorship commitment to the community group Project Lyttelton. The successful building of the two annual events: Festival of Lights and Summer Street Party, has developed significant brand equity in the regional market place. A strong, vibrant message that reflected the essence of the events and the community was the primary objective. Overwhelming consumer and sponsorship support has been secured along with increased public profile. A range of media was utilised including merchandising, urban placement and traditional print media.

Presence: Regional
Target: Mass market
Client: Project Lyttelton

Creative Director: Alaina Rhind
Art Director: Alaina Rhind
Account Direction: Alaina Rhind and Gail Anderson