Development and implementation of a complete brand package, including vehicle graphics. Launching a new brand into this competitive market demanded a very clear expression of the company positioning while being in line with consumer expectations. The brief was ‘open’ with AMG directing the graphic ‘fit’ between prospective market opportunities and client expertise. The only client requirements was for the brand to describe the niched position of the company. AMG utilised a limited colour pallet - two colours only, along with use of emboss and die cutting on both the business card and letterhead. The marriage of traditional with a contemporary inflection was a successful solution.
 

Presence: Regional
Target: Niche market
Client: Outerspace Landscapes Limited

Creative Director: Andrew Gilmore
Art Director: Andrew Gilmore
Account Direction: Tim Thomas