On the back of the success of 2008, we developed the 2009 campaign utilising proven media placement and print mediums. A bold, fun, and very graphically dynamic creative concept was developed that married the experience of the Test Match with the passions both international teams bring to game day. National colour pallets were combined with an aggressive use of type treatment. Messages were simple, direct and amusingly satirical. Again we achieved a Carisbrook Stadium sell out prior to game day.

Presence: Regional / National
Target: Mass market
Client: Otago Rugby Football Union

Creative Director: Andrew Gilmore
Art Director: Andrew Gilmore
Account Direction: Tim Thomas