Our challenge was to reposition an existing electricity supplier to the local community and large pool of stakeholders, along with updating the brand while cementing current consumer perceptions. This creative solution was then applied to all corporate communications, enhancing and evolving existing material rather than starting a fresh.

AMG commenced the relationship with the MainPower Group of companies in partnership with Chambers PR. Over the past three years a broad variety of advertising, corporate and mass communication devices have been produced, including annual reports, profiles and the like.

A refresh of the primary MainPower brand was developed. All subsidiary brands were then applied to the same methodology and created a ‘brand family’ for the group of companies.
 

Presence: Regional
Target: Mass market
Client: Mainpower NZ Ltd

Creative Director: Gail Anderson and Andrew Gilmore
Art Director: Alaina Rhind and Caroline Lovie
Account Direction: Tim Thomas, Mia Brown and Jasmine Harris