Building upon campaigns developed in 2007, 2008 and 2009, AMG continued its long-term sponsorship commitment to the community group Project Lyttelton. Successful building two annual events: Festival of Lights and Summer Street Party, has led to significant brand equity in the regional market place. A strong, vibrant message that reflected the essence of the events and the community was the primary objective. This year Art Director Alaina Rhind applied an illustrative direction to the creative, exploring a contemporary colour pallet and aggressive font treatment. Even though NZ was under a Tsumai warning, Cantabrians braved the streets and the event was again a roaring success.

Presence: Regional
Target: Mass market
Client: Project Lyttelton

Creative Director: Alaina Rhind
Art Director: Alaina Rhind
Account Direction: Alaina Rhind