The most significant demand of the 08/09 student recruitment campaign was the fast and furious nature of time and budget constraints. Late in the recruitment 'window' we developed a campaign that was required to utilise previously determined colour, font and image treatment elements. The thrust of the campaign was to create a fun, approachable communication of basic information such as course study options and reference ongoing employment opportunities. The 'street' level campaign was supported by a team of LU 'ambassadors' on a South Island Road trip, supported through digital, outdoor and radio mediums.
 

Presence: Regional / National
Target: Mass market
Client: Lincoln University

Creative Director: Gail Anderson
Art Director: Alaina Rhind
Account Direction: Tim Thomas and Jasmine Harris