Our task was to develop a primary logo and identity with creative concept extrapolation into various media such as exterior and installation signage, digital and urban. This regional collaboration between the University of Canterbury and Lincoln University was to be positioned to North Island and off shore markets such as major cities in Australia. The targeted consumers are potential tertiary students 18 - 25 years. This 'umbrella' brand offered both organisations a collective 'voice' in these highly competitive markets allowing each university to safeguard their individual brands, while joining forces as a regional supplier of education.

Presence: National / International
Target: Mass market
Client: University of Canterbury

Creative Director: Andrew Gilmore
Art Director: Alaina Rhind
Account Direction: Tim Thomas and Jasmine Harris