Late in 2009, the marketing team at Christchurch & Canterbury Tourism (CCT) invited us to develop a retail focused campaign for the Australian market. The client was keen to explore a creative concept that reworked brand elements developed by CCT's former agency, whilst injecting energy, vitality and experiential essence to communications.


'Working with an enthusiastic team of professionals, who have the confidence to explore new thinking and break with constraints of the past, is a thoroughly rewarding experience', says Tim Thomas, Account Director. Combining dynamic action photography, humour and font variation into copy treatment, along with a strong call to action, has seen consumer activity grow and stakeholder interest reinvigorated.

Presence: International
Target: Mass market
Client: Christchurch & Canterbury Tourism

Creative Director: Gail Anderson
Art Director: Alaina Rhind
Account Direction: Tim Thomas