Our challenge was to fill Carisbrook Stadium for the 2008 Tri-Nations Test Match assuring the ORFU continued to get the opportunity to host ongoing international fixtures. The primary concept was to remind consumers of the history, tradition and passion we as New Zealanders feel about our national game, and therefore motivate ticket sales. A broad range of media was utilised including street banners, significant DM and traditional print media. The stadium was sold out four weeks before game day. Local and national support (including unsolicited media comment) was overwhelmingly successful.

Presence: Regional / National
Target: Mass market
Client: Otago Rugby Football Union

Creative Director: Gail Anderson
Art Director: Gail Anderson
Account Direction: Tim Thomas