Managing Director, Creative Director, Marketing Strategist
Favourite quote:
"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there" - Morris Hite, serious Adman.
As a Creative Director with over 25 years experience under her belt, Gail leads our Strategic Advertising team. Gail's primary role is to align clients business strategies with effective communication strategies and compelling creative solutions. Gail has worked with some of the largest and most accomplished ad agencies, publishing companies and studios in New Zealand, including a six-year tenure as Head of Faculty for one of the largest global UK-based tertiary education providers. Along with a Masters Degree (1st Class), she has picked up a range of awards such as New Zealand Best Awards, Anthony Harper Award and the prestigious Waikato Art Award (amongst others). She is a member of the Designers Institute of New Zealand and the Canterbury and Otago Chambers of Commerce.
Clients: Gail has worked with vast range of clients, from virtually every industry sector. Highlights include: University of Canterbury, Christchurch City Council, The National Property Trust, New Zealand News, Robert McDougall Art Gallery, Design and Arts College of NZ, PGG Wrightsons, Property Ventures, MainPower Ltd, Skope New Zealand to name a few.