The Otago Rugby Football Union passed the “poisoned chalice” to Christchurch advertising agency - AMG Advertising - to fill Carisbrook Stadium for the Tri-Nations Test Match - AB’s v Springbok. After several years of being overlooked for a test match, Carisbrook had struggled to fill its seats. However, four weeks out and the tickets were sold, the stadium full and the fat lady was singing her lungs out.