Alaina’s extensive experience in the design industry began upon joining the marketing team of the global brand Katmandu, NZ. She has also worked for a range of Christchurch based advertising agencies, design studios and US based TimezoneOne. At AMG Advertising, Alaina’s role as Senior Art Director involves developing, implementing and extending the strategic and creative direction for a large range of complex design projects. She also spearheads AMG’s ‘new media’ team along with producing exquisite illustrative work. Alaina’s project management skills are second to none, as is her impressive ability to refine creative solutions in projects ranging from small-scale identity development, through to major corporate and consumer branding projects.